New Products And Markets

Understanding the extra value you can provide in the customer’s business and how to extract value for your own company.

Here are five of the ‘outside in’ questions from Market Focus for entering new market space.

  1. What will you sell?
  2. Who will buy it?
  3. What is the currently recognised solution in the market which your solution must replace?
  4. What makes your solution better for the customer?
  5. Which unmet need/pain point or profit driver does your solution address for the customer?

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