Deciding the shape, positioning and direction for your business and how to get there.
The four tests of a successful strategy.
1. Unique Proposition.
Do you have a unique proposition in your chosen market space versus competitors?
2. Distinct Value Chain.
Have you identified a distinct value chain involving clear choices about how your company will operate differently to deliver your unique proposition?
3. Clear Trade-offs.
Have you made clear trade-offs choosing what you will do and what you will not do?
4. Aligned Functions.
Have you integrated your activity choices across parts of the value chain so that all functions fit together and reinforce each other?
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