Why
Market Focus exists to help and support senior managers and their teams to build winning strategies and value propositions so that they can deliver sustainable growth.
Now could be a good opportunity to further develop your company’s strategic, industrial marketing skills and ensure you stay ahead of your competitors.
Over the last year we have proved that online coaching and training of teams and individuals is effective and efficient. This is what our clients say.
“It was really very effective with high levels of engagement from participants and very good exchanges. The approach was excellent, very structured with very helpful coaching to stretch the thinking of the participants.” Global Commercial Excellence Director Glass Business.
“Pleasantly surprised by the engagement level and whilst talking about our customers you could hear the lightbulb moment when the sales team realised what we were offering to customers was not exactly what they valued.” North American Materials Business Director.
“I am amazed at how effective it is to work on customer segmentation and customer value propositions online, especially with the regular assignments and feedback from an industrial marketing professional.” Global Specialty Additives Business Manager.
Follow the link below to read two cases on B2B Marketing Tools.
Embedding B2B Marketing Tools And Skills To Retain And Win Business.
Applying B2B Marketing Tools To Win In A Key Market Segment.
How
We help and support senior managers and their teams to achieve the following.
- Bring new perspectives on your market.
- Identify new insights and rethink a market space.
- Find new opportunities early.
- Make strategic choices.
- Decide on your focus markets and your focus activities.
- Agree what not to do.
- Create added value for your customers.
- Understand how value can be created and for whom.
- Deliver and extract that value.
- Build team energy, commitment and skills.
- Motivate and challenge.
- Bring structure and objectivity to discussions.
- Deliver outcomes.
- Turn decisions into actions.
- Ensure accountability.
What
We help and support in the following six areas:
Function Strategy
Winning Value Propositions
New Products & Markets
Marketing Excellence
Market Driven Innovation
Value
Clients benefit from expert, practical, experienced and time efficient help and support which improves skills and delivers business results.
Approach
Who We Help
Our clients:
- operate in the business to business environment;
- are leaders in their markets;
- are ambitious for the future;
- typically have core competencies in science, technology, engineering and manufacturing;
- believe in investing in their people.
Get In Touch
- We’d like to hear about what you want to achieve.
- We’d like to share our experience with you.
- We’d like to work with you to deliver results.
- Keep in touch with us by sending us your details using this form.
