Market Driven Innovation
Bringing a deep understanding of what customers value into the organisation’s innovation processes, projects and portfolio choices.
These are the three key elements of market driven innovation.
![market-innovation](https://mfc-online.com/wp-content/uploads/2019/12/market-innovation.png)
Leadership
Creating the right culture and environment in which the value of providing market insights early and throughout the innovation process is fully understood and effectively achieved.
For a list of successful outcomes of market driven innovation leadership, please provide your details below.